Kendall Jenner is breaking into the haircare industry, Women’s Wear Daily reports. In a business move that expands the Kardashian-Jenner beauty industry universe, Jenner will now be the face of Formawell’s hairstyling Runway Series.
According to Formawell chief operating officer Ron Razeggi, not only will Jenner front the series, she’ll have direct creative input into upcoming products, too. So far, the line includes hair dryers, flat irons, brushes, and curling irons.
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So excited to partner with @Formawellbeauty to launch the Runway Series! #myrunway #formawellbeauty #ad
Razeggi told WWD, “We wanted to bring salon-quality products at an affordable price. Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design? Now the talent and the product have come together to launch on social media and at retail.”
Kendall still has quite the way to go before catching up with sister Kylie’s lip kit empire, which has set the younger Jenner sibling on the path to becoming the youngest ever “self-made” billionaire.
In other beauty news, here’s our roundup of the best winter fragrances.