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Following their collaboration for Amazon Fashion “AT TOKYO,” where AMBUSH presented its first runway show, AMBUSH and Amazon are back together again for a special capsule collection and celebratory pop-up set in the AMBUSH workshop in Tokyo.
“AMBUSH’s first runway show in Tokyo and the event we did in March with Amazon Fashion was so much fun and they gave us a lot of freedom while doing this. This POP UP is an extension of that, to show fashion can be beyond runway shows,” says said AMBUSH designer and visual director, Yoon. “As an Amazon regular customer, I wanted to capture the vibe of the Amazon packaging, the excitement of opening the Amazon box so we made the display cases from the box. The same goes for the items, almost an industrial vibe because that’s how I imagine the people at Amazon to be. The design is capturing that vibe, simple employee shirts, this is the direct concept.“
The collaborative capsule consists of T-shirts and hoodies, with each style featuring AMBUSH and Amazon logos, and coming optioned in two colorways. The collection will not only be available at the “Amazon Fashion SPECIAL POP UP STORE with AMBUSH,” but also online, beginning November 9. The pop-up is open from November 9 to November 15 at the AMBUSH workshop in Tokyo.
150-0002 Shibuya 1-22-8 , Shibuya-ku, Tokyo
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