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Fred Perry and Raf Simons are celebrating a decade of collaborations by releasing 100 garments from their archive. The pieces will be dropping in various locations around the world where subcultures are emerging, serving as a gift to the next generation of youth.

The brands have commissioned two young photographers in Olya Oleinic and Kyle Weeks to embark on a visual journey, all while leaving a trail of hand folded, vacuum sealed garments as a gift to subcultures to come.

Each individual drop will be announced through Fred Perry’s Instagram account, complete with coordinates, photo documentation, and live videos.

We are celebrating 10 years of collaboration between Fred Perry and @rafsimons by honouring the collections and the youth culture that inspired them. 100 garments from the archive will be dropped in locations around the world where subcultures are emerging. This is a gift to the next generation of youth culture. Watch our Instagram Story for more. #FPXRSX10

A post shared by Fred Perry (@fredperry) on Jul 13, 2018 at 10:16am PDT

The project is leading up to the release of Fred Perry’s Fall 2018 collection on August 20.

For more on Fred Perry and Raf Simons’ 10-year anniversary initiative, follow here.

In other style news, Sheck Wes stars in Helmut Lang’s Fall 2018 campaign.




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