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Over the weekend, Louis Vuitton opened up a pop-up shop in SoHo to celebrate the Men’s Fall/Winter 2018 Pre-Collection. The walls of the space boast black and citrus-colored LV monogram print, as the store is carrying product from all categories, in addition to limited edition items.

For Pre-FW18, Louis Vuitton looks to the urban explorer and his outdoor counterpart. Monogram print in turn takes center stage, featured across all categories, from suiting to jeans and knitwear. We also see the print inverted on various styles, ultimately introducing the new Louis Vuitton Upside-Down.

Additional garments are done up in a classic navy palette, further brought to life by neon, bright pink, blue and red, and autumnal hues. Outerwear in turn comes with removable monogram blanket linings, while patchwork pieces combine various textures and skins.

LV Upside-Down also appears on multiple baggage options, as well as footwear entries which obtain a more dressed-up feel. Standouts include a new ankle boot, desert boot, and a hiking sneaker.

Lastly, a special gifts and gaming line welcomes a playing card motif and a dice on shirts and fun accessories.










































Louis Vuitton Men’s Fall/Winter 2018 Pre-Collection SoHo Pop-Up
122 Greene St.
New York, NY 10012

Monday to Saturday: 11 a.m. to 8 p.m.
Sunday: 12 p.m. to 6 p.m.

In related news, Virgil Abloh has debuted his Louis Vuitton suit for the Met Gala.


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