Samuel Ross of A-COLD-WALL* has his sights set on his next collaboration. The multidisciplinary creative director, designer and filmmaker has teamed up with Oakley for an experimental collaboration. According to an Instagram post from Spazio Maiocchi, the Milan cultural center founded by Slam Jam Socialism and Carhartt WIP, Oakley and Samuel Ross will present a video installation and preview of the campaign photoshoot, set in the countryside of England’s Lake District.

Details on exactly what the collection will encompass are yet unclear, so be sure to stay tuned for further updates.

In the context of Spazio Maiocchi SHOWCASE, @oakley teams up with multidisciplinary creative director, designer and filmmaker @srd_______ for an experimental collection based on OAKLEY’s history of research and technological innovation for outdoor performance wear. At Spazio Maiocchi they will present a video installation which emphasizes the outdoor inspiration of the collection and a preview of the campaign shooting, set in the countryside of Lake District, England. #samuelross #oakley #slamjam #spaziomaiocchi #showcase #mfw

A post shared by Spazio Maiocchi (@spaziomaiocchi) on Jan 12, 2018 at 9:41am PST

The collection is based on the eyewear brand’s history in research and technological innovation for outdoor performance wear. The presentation is set to take place at Spazio Maiocchi on January 15 and 16, as part of an event called SHOWCASE during Milan Men’s Fashion Week.

For more information, visit Spazio Maiocchi’s website right here.

In related news, the future of menswear is slick and shiny. Read our Men’s Fashion Week 2018 trend report right here.


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