Zalando’s Brand Marketing Wizard Reveals How Bread & Butter by Zalando Is Irreversibly Breaking Fashion & Trade Show Traditions

The hype around Bread & Butter by Zalando, which is going down this weekend between September 1 and 3, has been gradually building for months. First came the initial announcement; followed by the ‘Bold Minds Speak’ videos featuring Aitor Throup, Fergus Purcell and Adwoa Aboah; and then recently more detailed information…
View Post