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Here’s What Vetements’ Many German References Actually Mean

There’s a lot of German in Vetements’ collections — a natural consequence of the Gvasalia family’s relocation from Tbilisi to Dusseldorf in early 2000s. Back then, the plan was for fresh-faced Demna, an International Economics graduate, to take on a highly sensible career in the banking industry. Unfortunately, said plan left the…
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